About Us
In a fast-moving and increasingly complex global economy, our success depends on how faithfully we adhere to our core principles: delivering exceptional client service, acting with integrity and responsibility and supporting the growth of our customers. SANDEA wholesale is a leader in distribution across four market-leading divisions Fast-Moving Consumer Goods (FMCG), Over-the-Counter Medicines (OTC), Cosmetics and Toiletries. We resolve to achieve a dominant presence in our core business areas, ethically and responsibly, by supplying quality products and services to meet the everyday needs of buyers and consumers. Our reputation is one of our most important assets. We hold ourselves to standards that not only meet those required by the laws and regulations that apply to us, but also match our principles, which are rooted in exceeding our clients’ expectations. We are also committed to a number of community development efforts by creating solutions that respond to development needs for our communities. SANDEA wholesale continues to pave the path towards development by continually striving for excellence and ethically-sound growth.
“We are committed to transparency, integrity, service and excellence”
Sandea Wholesale Ltd, founded in 2019 by Sanjeet Manek, has rapidly become a trusted name in the wholesale industry, specializing in Fast-Moving Consumer Goods (FMCG), Over-the-Counter medicines (OTCs), cosmetics, and toiletries. Despite starting amidst the pandemic, we have remained committed to delivering top-notch service and value for money.
In just four years, we've built a diverse product portfolio and partnered with esteemed brands such as Eucerin, Sebamed, Bioderma, Dr. Botanicals, Skin Chemist, Quest, Face Facts, Cetaphil, Sebamed, and QV, among others. These partnerships have significantly contributed to their presence and success in the UK market.
Over the last 18 months, Sandea Wholesale has seen significant growth in our customer base through targeted marketing strategies and participation in key industry events. Notably, our participation in the 2024 Gulfood Exhibition in Dubai allowed us to connect with over 300 potential new clients, resulting in a 20% increase in our customer base within six months post-event.
Our strategic initiatives and efficient operations have enabled us to outpace the average growth rate in the Health and Beauty wholesale sector. Industry reports indicate that the average growth rate is around 15%, whereas Sandea Wholesale has achieved a growth rate exceeding 50% annually over the past three years
Our people are our greatest asset and our efforts are focused on cultivating and sustaining how we best serve our diverse client base through innovation, collaboration and pursuit for excellence.
