About Us
SANDEA wholesale is a leader in distribution across four market-leading divisions: Fast-Moving Consumer Goods (FMCG), Over-the-Counter Medicines (OTC), Cosmetics and Toiletries.
Our core principles include delivering exceptional client service, acting with integrity and responsibility and supporting the growth of our customers at every step. It’s the reason we’ve managed to constantly meet and surpass our targets.
We hold ourselves to standards that not only meet those required by laws and regulations, but that also match our ethos.
As a team, we are committed to sustainability and have successfully reduced our carbon footprint by 15% over the past year. Our shift to sustainable packaging has also significantly decreased our reliance on single-use plastics.
Sandea is deeply passionate about supporting community development efforts by creating solutions to answer developmental needs in areas such as Tanzania, Pakistan and beyond.
“Transparency, Integrity, Service and Excellence.”
Sandea Wholesale Ltd, founded in 2019 by Sanjeet Manek, has rapidly become a trusted name in the wholesale industry, specializing in Fast-Moving Consumer Goods (FMCG), Over-the-Counter medicines (OTCs), cosmetics, and toiletries. Despite starting amidst the pandemic, we have remained committed to delivering top-notch service and value for money.
In just four years, we've built a diverse product portfolio and partnered with esteemed brands such as Eucerin, Sebamed, Bioderma, Dr. Botanicals, Skin Chemist, Quest, Face Facts, Cetaphil, Sebamed, and QV, among others. These partnerships have significantly contributed to their presence and success in the UK market.
Over the last 18 months, Sandea Wholesale has seen significant growth in our customer base through targeted marketing strategies and participation in key industry events. Notably, our participation in the 2024 Gulfood Exhibition in Dubai allowed us to connect with over 300 potential new clients, resulting in a 20% increase in our customer base within six months post-event.
Our strategic initiatives and efficient operations have enabled us to outpace the average growth rate in the Health and Beauty wholesale sector. Industry reports indicate that the average growth rate is around 15%, whereas Sandea Wholesale has achieved a growth rate exceeding 50% annually over the past three years
Our people are our greatest asset and our efforts are focused on cultivating and sustaining how we best serve our diverse client base through innovation, collaboration and pursuit for excellence.
Our story
Sandea was founded by Sanjeet Manek in 2019. He came to the UK from Tanzania as a student and after graduating from Royal Holloway University, he went on to pursue a career in investment banking. Thirteen years later, Covid-19 hit, and Sanjeet left his job in search for a new purpose. That’s when Sandea was born.
With a family background in trading, and his experience working in investment banking, wholesale seemed a perfect skill match. Since then, Sanjeet has opened X warehouses and built a brilliant, diverse team that strives to achieve a dominant presence in the wholesale space, ethically and responsibly. In just 3 years, Sandea won Wholesale/Distributor of the Year at the Asian Food and Restaurant Awards.
Sanjeet also received the Rising Star award at the House of Commons for his contributions to the British Asian community & for exemplary leadership in the FMCG sector.