Team - sandea

Our Trusted Team

Explore how technology is transforming wholesale distribution and what it means for businesses looking to stay competitive in today’s rapidly evolving marketplace.

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Sanjeet Manek

Director

Sanjeet established Sandea with a vision to create a transparent, reliable and efficient wholesale platform. He leads the company’s strategic direction, market growth and long-term partnerships across global FMCG sectors.

Mahesh Shah

Non-Executive Director

Mahesh brings strategic guidance and high-level oversight to Sandea’s leadership team. With extensive industry experience, he supports long-term planning, governance and key business decisions. His insight strengthens the company’s direction and growth.

Priya Virdi

Chief Operating Officer

Priya oversees company-wide operational strategy, aligning teams and processes to drive efficiency and excellence. She ensures seamless execution across departments and leads initiatives that strengthen Sandea’s operational framework.

Karan Manek

Trading Controller

Karan manages Sandea’s commercial trading portfolio across key FMCG categories. He leads sourcing, supplier negotiations and margin optimisation to keep our trading operations competitive and efficient. His strategic approach strengthens both supplier partnerships and overall commercial performance.

Muskan Datta

Head of Trading (Health & Beauty)

Muskan manages the Health & Beauty trading division, overseeing the full order cycle and daily coordination with clients. Muskan also focuses on developing new customers and identifying opportunities to grow the Health & Beauty business in key markets.

Raj Odedra

Head of Buying

Raj leads the buying function with nearly a decade of experience in FMCG procurement. He drives purchasing strategy, builds supplier relationships and ensures we secure the best quality and pricing across categories. His expertise helps shape and grow Sandea’s product portfolio.

Sana Tariq

Head of Finance

Sana leads financial planning, controls and reporting across the organisation. With a background in external auditing, she ensures accuracy, compliance and a strong financial foundation for sustainable business growth.

Mariam Ahmed

Head of Trading (Grocery & Impulse)

Mariam manages trading and customer relationships across the Middle East, securing competitive deals and identifying new market opportunities. She drives category growth and ensures strong partnerships across regions.

Adita Saigal

Junior Trading Assistant

Adita supports the trading team with quotations, supplier coordination and client communication within the Health & Beauty division. She also contributes to content creation by showcasing behind-the-scenes warehouse activity.

Ronish Shah

Trading Acc. Manager, Grocery & Impulse

Ronish manages client accounts and export operations across global markets. He oversees negotiations, order execution and market trends to deliver strong partnerships and consistent trading performance.

Niska Khanna

Marketing & Admin Support

Niska leads Sandea’s digital presence by creating content, managing campaigns and strengthening engagement across online platforms. She collaborates closely with trading teams to ensure aligned and market-driven communication.

Sabhya Bhatnagar

Marketing & Admin Support

Sabhya supports the marketing function through campaign coordination, brand alignment and daily administrative operations. She ensures all communication remains clear, consistent and on-brand across platforms and internal teams.

Zalak Dudhagara

Warehouse Support

Zalak plays a key role in warehouse operations, handling goods movement, stock organisation and order fulfilment. His focus on accuracy and efficiency helps maintain smooth day-to-day logistics.

Vikramshin Baguandas

Group Operations Manager

Vikram oversees daily operations across the company, ensuring smooth processes, coordination and system efficiency. With broad hands-on experience, he supports multiple teams to keep operations structured and effective.

Jai Patel

Warehouse Support

Zeel Patel

Warehouse Support

Abhishek Khandelwal

Creative Head

Abhishek leads Sandea’s visual direction, designing marketing materials, digital assets and internal creatives. He ensures every visual reflects the brand while supporting cross-department needs for impactful communication.

Vishal Kune

Sales Support

Vishal streamlines sales operations by coordinating between clients, suppliers and internal departments. He manages product inquiries, order processing and documentation to keep workflows efficient and accurate.

Anuradha Gupta

Sale Administrative Support

Anuradha manages sales documentation, pricing and offer creation while ensuring accurate and timely order processing. She builds structured workflows that support both the sales team and overall operational efficiency.

Divyani Patinder

Administrative Support

Divyani supports daily business operations through precise administration, offer creation and price list management. She works across departments to maintain organisation and coordinated internal processes.